Anupama Wilson | Product Designer

Fold Money App Redesign

  • Self-initiated
  • Fintech
  • Web app
Case studyFintechWeb app

Fold Money is a personal-finance app I use every day — and kept getting quietly frustrated by. Unclear hierarchies and dense screens made simple things, like understanding my spending, feel like work.

This self-initiated redesign reworks five of Fold's core flows to cut cognitive load and restore clarity, guided by one belief: financial apps fail not because users lack intent, but because they lack clarity.

Read the full case study on Medium
Fold Money redesign — product overview

01Understanding the problem space

Five connected problems

Unclear information hierarchy, overwhelming transaction and category screens, buried analytics, confusing credit-card flows with mismatched numbers, and an overall experience that simply demanded too much mental effort.

Problem space

02Approach

My design process

I validated my own frustrations through peer interviews, studied competitors like CRED, Revolut, Monzo and Jupiter, then iterated through feedback — prioritising depth on the flows that mattered most over a full rebuild.

Design process

03The redesign

Balance experience

The balance card was full of visual noise. I stripped the non-essentials, set a clear hierarchy and reduced visual weight to match how people actually scan their money.

Balance experience redesign

Analytics overview

Raw numbers and unfamiliar jargon were replaced with visual comparisons, so patterns are recognisable at a glance — no mental math required.

Categories

Fragmented, inconsistent category views became one predictable hierarchy — Overview → Categories → Transactions → Details — that keeps your selected time period and shows totals with trends.

Transactions

Monthly grouping and heavy styling gave way to clean daily grouping, with search and filter always available instead of appearing inconsistently.

Credit cards

Instead of mixing billing cycles and forcing manual math, the redesign separates current spending, previous dues and outstanding balance by what you actually need at each stage of the cycle.

Credit card flow redesign

04Impact

Quieter wins

There were no vanity metrics — this was a personal project — but the feedback was consistent: “this finally makes sense,” and people realising just how mentally tiring finance apps had felt until the friction was gone.